337 million euro fine from the EU to the manufacturer of Oreo
The European Union (EU) fined Mondelez International 337.5 million euros for preventing cross-border trade of products such as chocolate, biscuits and coffee between Union member countries.
The EU Commission announced that US-based Mondelez International was fined for violating EU competition rules.
Reminding that Mondelez International is one of the world’s largest chocolate and biscuit manufacturers, the company portfolio includes well-known chocolate and biscuit brands such as Cote d’Or, Milka, Oreo, Ritz, Toblerone and TUC, as well as HAG, Jacobs and Velours until 2015. It was noted that he owns coffee brands such as Noir.
In the statement, it was stated that as a result of the Commission investigation, it was determined that the company had engaged in anti-competitive agreements or practices aimed at restricting cross-border trade of various chocolate, biscuits and coffee products, and that it had abused its dominant position in certain national markets in the sale of tablet chocolate.
In the statement, it was stated that Mondelez’s illegal practices prevented retailers from supplying products in member countries at lower prices and artificially divided the domestic market, and that these practices were against EU competition rules and that the company was fined 337.5 million euros for this reason.
The EU Commission has the authority to inspect whether there is an anti-competitive situation in the sectors of companies operating in EU countries.
If the EU Commission detects a situation that violates competition or antitrust laws, it puts an end to this investigation and imposes high fines on companies.