TikTok turns to generative AI in its digital advertising business
TikTok is turning to generative AI to improve its advertising business. The company announced the launch of a new “TikTok Symphony” generative AI suite for brands. Generative AI will help content creators and advertising companies write scripts, produce videos, and improve their campaigns.
Popular social media app Tik Tok is turning to generative AI to improve its advertising business. The company has launched a new “TikTok Symphony” generative AI suite for brands.
The package includes a new AI video creator called “Symphony Creative Studio.” The company claims that the tool can create TikTok-ready videos with just a few inputs from an advertiser. The studio also offers brands ready-to-use videos for advertising campaigns based on product information.
The new “Symphony Assistant” is an artificial intelligence assistant designed to help advertising companies create their scripts and improve their campaigns and provide recommendations on best practices.
For example, brands may ask the assistant to write a few eye-catching lines for new lipstick launches. They can also ask the assistant to show them what’s trending on TikTok right now or come up with some ideas to promote a new product in a particular industry.
The company announced that 61 percent of users made a purchase directly on TikTok or after seeing an ad.