TikTok Shop launches second-hand luxury category in the UK
TikTok Shop has entered the second-hand luxury fashion category in the UK. The second-hand category in the USA has been open for more than 6 months and to prevent counterfeiting TikTok Shop All second-hand brands in the USA must receive certification from third-party verifiers. Five British brands have their own in-house authentication processes at Sellier, Luxe Collective, Sign of the Times, HardlyEverWornIt and Break Archive.
The fact that the second-hand luxury market worldwide will exceed 49.3 billion dollars in 2023 has spurred technology companies into action.
Tik Tok Shop, which allows users of the popular social media platform Tik Tok to shop, launched the second-hand luxury category in the UK after the USA. TikTok Shop’s entry into the pre-owned luxury category is a strategic move to tap into the growing market for pre-owned luxury goods. TikTok Shop has been operational in the US for more than six months.
The new category allows customers in the UK to buy second-hand luxury clothes, designer bags and other accessories without leaving the TikTok app. Only five British brands are featured on Tik Tok Shop in the first place, including Sellier, Luxe Collective, Sign of the Times, HardlyEverWornIt and Break Archive.
The platform has sold nearly $1 billion worth of products since TikTok Shop launched in 2022. However, despite its success, Tik Tok Shop claims that fake and low-quality products are flooding the market. Counterfeit products are the biggest problem today for the biggest e-commerce giants, Amazon, eBay and others.
Has an anti-counterfeiting policy
Like other selling marketplaces, TikTok Shop has an anti-counterfeiting policy that guarantees a full refund if a seller is proven to be selling counterfeit items. is. It was announced that the company was in talks with luxury goods company LVMH to help fight against counterfeiting.
TikTok Shop All pre-owned brands in the US require certification from third-party authenticators. TikTok has partnered with Entrupy and Real Authentication for authentication services to ensure designer bags on the platform are authentic.
TikTok Spokesperson said in a statement that all five British brands have their own in-house authentication process. No statement has been made yet for other second-hand brands.