L’Oreal shares rise on strong first-quarter sales performance
Shares of L’Oreal rose significantly in early trading on Friday, rising more than 4% after the company announced its first-quarter sales results. The French cosmetics giant announced Thursday evening that comparable sales rose 9.4%, beating analysts’ expectations for growth of 6.1%.
As of 0703 GMT, the price of L’Oreal shares had risen by 4.7% to €443,800. Before this increase, the company’s shares had fallen 6% since the beginning of the year.
In a note to investors, Bernstein analysts evaluated the company’s performance and emphasized L’Oreal’s strategic flexibility. Analysts commented, “L’Oreal delivered a strong 9.4% increase in Q1 sales.”
Analysts focused on the company’s ability to adapt advertising and promotional (A&P) strategies across different regions, categories and demographics. According to analysts’ assessment, this approach not only optimizes L’Oreal’s global growth, but also contributes to the resilience of its organic growth.